Tags are filters that can be applied to the user profile to help during marketing searches and analysis, the application of automatic promotions, block access, etc. For more info please see the corresponding manual 

Assign tags individually

  1. click on Front Office and select the user
  2. open the user's profile and click on Edit (under the user's picture) 
  3. click on notes and select the necessary tag/s, then save the changes

  4. the tag/s will appear under the user's picture 

Assign tags massively

  1. click on Reports - Marketing
  2. select the necessary filters to find the users with the desired characteristics and click on Add (see the Marketing manual for more info)
  3. click on Tags
  4. select the necessary tag/s and click on Assign